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  Thanks so much to Beauty Review for doing this Behind the Brand feature: Behind the Brand: beEternal What’s one ingredient that has the beauty world abuzz? Bee venom! Touted as being a natural alternative to botulinum toxin, it is said to enhance skin’s collagen and elastin production, resulting in firmer and plumper looking skin. But is bee venom really all that and a pottle of honey? We wanted to know more! What’s the deal with bee venom beauty products? And why do we need them in our life? Lucky for us, Debbie Hodder, co-founder of beEternal kindly agreed to...

Which do you prefer? I vote for Aging Gracefully because if you aren’t actually AGING any more, doesn’t that mean you might be just a little bit…dead? Anti-aging is the term that is thrown around in the beauty industry. We all know what it is supposed to mean. It is supposed to mean that you don’t LOOK like you are aging. Again…if you don’t look like you age AT ALL, you end up looking like Joan Rivers or Dolly Pardon, God love ‘em.  I love Joan and Dolly too. They were/are both icons of their generation and legends in their...

 A: NO BEES ARE HARMED IN THE MAKING OF THIS PRODUCT. The premium Manuka honey industry is dependent on bees. Since the entire world, it seems, is desperate for Manuka Honey, it is not in a bee keeper’s best interest to kill the bees! The collection process is an interesting one. My research leads me to believe that bee venom collection was invented in New Zealand by Philip Cropp who is a 3rd generation beekeeper. I have not verified this information but it sounds a bit like our NZ “Number 8 wire” innovation. The venom is collected on a glass plate that...

How and why does it work? When you apply your beEternal moisturiser or serum, your brain is tricked into thinking it has been stung. It registers the tiny amount of melittin, which is the toxin in the venom, and starts a repair and renovation plan. It immediately sends blood to the area and your skin begins production of collagen and elastin. Collagen strengthens and tightens tissue while elastin, which is a protein, helps skin stay firm and supple. You will feel a slight tightening within minutes, yet your skin will feel hydrated and nurtured. You should see visible result within a few weeks. The results are cumulative so the longer you...

It is said that imitation is the greatest form of flattery. That can be OK when you are talking about clothes or hairstyles, but NOT when you are talking about high quality Manuka honey from New Zealand. (On a positive note, it just shows how fantastic Manuka is or others wouldn’t be copying it.) There was an article recently in the New Zealand Herald, http://nzh.tw/11699412, reporting on rogue honey producers passing off non-Manuka honey as premium Manuka! Shame on them. We, at Beeternal, however, are proud to use genuine Manuka honey and pure bee venom supplied by Nelson Honey of New Zealand....